For the past decade, one company has to market its potential clients through telemarketing. However, it seems that people consider this as very bothersome and a pain in the nerves. In fact, telemarketing has never been really effective. Yes, print ads and television still survive in this ever changing world of marketing. Still, more and more companies are searching for interactive marketing strategies that are affordable and surely effective for their business.
Below are the current best strategies that are applicable to your marketing campaigns.
Social Media Marketing:
Social media marketing is not just broadcasting all your services and products to the market. Basically, it focuses on “interaction” with possible customers on social media sites, such as Facebook, Twitter and YouTube. This social media marketing strategy obviously aims at cultivating relationships (making friends with customers). This includes social media optimizing (SMO), which intends to bring more traffic to your website through various mediums.
Mobile Marketing:
In the year 2009, the news about mobile marketing came into reach by storm. All of the marketers just got struck with this feature. Marketing now through mobile is also an effective medium for busy marketers on the go: publishing advertisements, invitations and reminders, and creating applications to entertain and build brand awareness. Permission based? That would be more effective than ever.
However, the misuse of cellular phones gave birth to SMS and MMS spamming, which is why most users are not welcoming most marketing campaigns from the net. Good thing mobile phones come with net functions, which marketers now grasp the power of marketing tools on the net, without the use of personal computers and laptops.
Neuromarketing:
Seriously, you can target audience perception with regards to your business. Neuromarketing deals with the working of human brain, not just knowing their behaviors and expressions. It uses state of the art technology to track the reactions of the human brain to certain marketing inputs. This kind of study, with the help of some psychology experts, can give you crucial factors that cause a campaign to fail.
Loyalty Marketing:
Loyalty programs cannot be disregarded by any marketer. It always proves its worth in marketing campaigns. This way, customers always feel prioritized and linked to your business. They can also receive rewards on that with purchases offered. Rest assures that it can bring lifetime loyal customers.
Behavioral Marketing:
This year is the time for some serious brainstorming in campaigns. Modern lifestyle-conscious consumers want to learn and experience new things. A creative approach with a little touch to their lifestyle will definitely become effective as ever. Let’s give an example. People are likely to patronize the trend towards green products instead of harmful and non-recyclable plastics.
Great article but I was really hoping to get more of the practical application of what works. Does anyone have any real life scenarios in which they have tried some of these ideas and how they have worked? On the interactive end, I was thinking of some sort of game on the Facebook page. What are your thoughts?
At NuttyBuddy, we have the best product available on the market. Once people know us, they are lifetime customers, we are just looking for the best way to reach these new customers.